A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

When you form a brand, in a way you’re getting into show business.

Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve...

Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use? 

Pick a word that will b...

Your behavior in the offline world must match your public brand.

One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.

It means you have to focus your brand on one area of achievement. 

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.

... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field. 

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens