Build a Distinct Brand

Build a Distinct Brand

Once you’ve created your personal brand, you have to express it in a unique way.

Maybe you will sign your name in a particular way or dress in a particular way. 

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@jamesthecooper

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Self Improvement

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Your Brand, Your Personality

Your brand must be built around your personality in all its aspects, including flaws.

Think about this: If you wanted people to describe you in a particular way, what would be a good way for them to describe you?

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your field. 

Your behavior in the offline world must match your public brand.

One of the greatest brand claims you can get is people saying you are always the same on the outside as you are on the inside.

Ask yourself this:
“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind of person I was, my reputation, and my position in the hearts and minds of others, what words would I want them to use? 

Pick a word that will be your leading attribute.

Be Persistent

Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, changes.

Be Visible

When you form a brand, in a way you’re getting into show business.

Be out there where people see you all the time. Your personal brand must be seen repeatedly and consistently. Very often people will hire you, buy from you, recommend you for no other reason than they’ve seen you around a lot.

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

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Seth Godin

"Making promises and keeping them is a great way to build a brand."

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IDEAS

Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.

Leverage Social Media

Social media is an incredibly powerful tool for personal branding. 

  • Your up-to-date profiles can tout your skills and accomplishments for you, without you so much as saying a word.
  • Try joining LinkedIn groups or Twitter chats to participate in discussions relevant to your industry and connect with fellow professionals.

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