Think of a remarkable personal brand statement like a killer song title or a logline for a movie. A good title makes a song instantly memorable (think, THE BEATLES: ‘Hey Jude’). And when people read a well-crafted logline (think, JAWS: ‘A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains’), they instantly know what kind of story it will be about before even seeing any trailers or posters.
Once you have a clear personal brand statement, it can guide career and marketing decisions and serve to keep you true-to-brand...
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A Step-by-Step Guide to Creating Your Personal Brand Statement
coaching.danaprowe.com
6 ideas
·670 reads
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I'm a musical theatre composer, and I'm also a certified coach. My musical theatre works have been produced and performed around the world. As a coach, I help creative artists achieve greater career success.
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Personal branding is a strategy that creative professionals can use to stand out from the crowd and be recognized in their field. A strong personal brand statement will help you rise above your competition because it instantly gives people an idea of who you are, what you do, and why others shoul...
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