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Edward Tufte

Only drug dealers and software companies call their customers ‘users’ 

EDWARD TUFTE

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The Independent Service Heuristics (ISH) are rules-of-thumb (clues) for identifying candidate value streams and domain boundaries by seeing if they could be run as a separate SaaS/cloud product. The ISH approach is a “rapid results” approach, and complementary to the approaches from Domain-driven Design (DDD).

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