Courageous but difficult customer conversations

Examples of difficult conversations:

• The customer has decided not to renew yet to pitch as a last chance.
• You and your team unexpectedly failed a customer, but you have a conversation and act in a way that will win their trust back.
• If you're a leader, letting someone go.
• Changing the topic to move from a tactical to a strategic discussion.
• Taking responsibility for the team for any failures.