Prioritisation is a challenging problem

When building a product, brainstorming ideas, finding ways for improvement, and collecting feedback can result in many good ideas.

However, it can be challenging to prioritise the order in which you tackle those ideas for several reasons:

• It's more satisfying to work on pet ideas you'd use yourself instead of projects with a broad reach.
• It's tempting to focus on clever ideas instead of those that impact your goals.
• New ideas are more exciting than ideas you're confident about.