Cohort analysis is a technique that groups a subset of users that share a common trait over a period of time. You then compare the impact of that shared trait on the desired outcome. A table shows a subset of users in one day who started a trial. The table also shows if they added their company l...

Make it clear why your user should take action and complete a key activation event. The word 'Because' makes it crystal clear that completing an action gets your user closer to their goal. "because" helps you make a perfectly rational case for why. And it helps your potential customers make the case...

The three stages to activation are (1) pre-signup, (2) first user experience, and (3) post-signup. Think about each for bloody brilliant low-touch onboarding.

With your new understanding of your key activation events, your pre-signup communications need to prime your user. This isn’t to say your users need to be told everything required to go live but if your application needs an integration with a 3rd-party app, or a code snippet needs to be added to ...

Onboarding In-App flow should be built around the key activation events. If a key activation event is adding a logo, make this part of the flow. If a key activation event is connecting a social media account, make this part of the flow. 90% of users who add a picture sell their car in 2 weeks.

Emails are great for pulling users back to your application. 7 out of 10 customers check their Inbox more than once a day. Animated Gifs, step-by-step guides and videos are all great ways of delivering the same message (E.G. “add your logo ”) but in a clear and creative way. If users still haven’...