A guide to cohort analysis - Deepstash

A guide to cohort analysis

Cohort analysis is a technique that groups a subset of users that share a common trait over a period of time. You then compare the impact of that shared trait on the desired outcome. A table shows a subset of users in one day who started a trial. The table also shows if they added their company logo to the Website and whether or not they signed up (and started paying) during their trial period.

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