The secret is… ‘because’
Make it clear why your user should take action and complete a key activation event. The word 'Because' makes it crystal clear that completing an action gets your user closer to their goal. "because" helps you make a perfectly rational case for why. And it helps your potential customers make the case for you too," says psychologist Robert Cialdini in influence: the psychology of persuasion.
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Clarify why
- What’s the reason for dropping this truth bomb? Is it to address their career growth, their health, their relationship? You need to be crystal clear & make sure it is at the heart of the conversation.
- Why does it...
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