Sin #7: Bad Measurement - Deepstash
The Podcasting Ecosystem

Learn more about marketingandsales with this collection

The importance of networking in podcasting

How to grow your podcast audience

How to monetize your podcast

The Podcasting Ecosystem

Discover 44 similar ideas in

It takes just

7 mins to read

Sin #7: Bad Measurement

Sin #7: Bad Measurement

In an age where digital channels allow more exposure, click-through, and even purchase rates -- brands have routinely failed at measurement. 

All too often, we see brands discussing their measurement strategy after the campain but due to this they are often not set up to ask the right questions. 

Advertising is an evolving process. Recognizing, embracing, and getting better at strategic planning via the creative brief is one means to having more impactful campaigns.


73 reads


Sin #6: Shiny-Object Syndrome

Sin #6: Shiny-Object Syndrome

As new opportunities emerge, many brands are chasing the "shiny object" instead of starting with a strategy. 

New media channels can present exciting opportunities but don't get caught chasing tactics -- chase your customer.


91 reads

Sin #5: Overpacking Positioning

Sin #5: Overpacking Positioning

When asked "why should people buy your product?" what do you answer?

More often than not, brands take a shotgun approach to talking about everything they do well and as a result their messages come off feignly

Great positioning is having a focus on the key benefit t...


86 reads

Sin #1: No Brief

Sin #1: No Brief

The failure to develop a creative brief is a cardinal sin. The creative brief is important because it is the unifying document that identifies the important key benefits for a campaign of launch.

The creative brief tells the story and explains why it's important to the aud...


327 reads

Sin #2: Poor Objectives

Sin #2: Poor Objectives

Having poor objectives that do not convey what needs to be done will not lead to a desirable outcome because it order to achieve that we need to understand which metrics needs to be moved and by how much to accomplish that business goal.


131 reads

Sin #3: Targeting Everyone

Sin #3: Targeting Everyone

The reality is that although we want 'everyone' to be our target audience, it is neither realistic not sensible. Consumers are different -- each have a distinct functional and psychological need -- therefore we have to talk to them differently to be persuasive. 

Plus, targe...


77 reads

Sin #4: The Lack of Insight

Sin #4: The Lack of Insight

The best advertising connects with the target costumers because it shows understanding of their needs and pain points.

It takes time to truly know your customer so don't cut corners in this process.


93 reads




Problem solver. I think :)


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates