Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
What Is The Old Model?
The standard pricing set by Salesforce and many others years ago was the fixed, pay for seat model. You commit annually to a number of seats and are forced to make Tradeoffs as to who should and shouldn’t be on the system. The Salesforce sales and customer success teams then try to grow and Upsell. This has been the recipe for the last 10+ years and it worked.
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What Is Slack's Fix & Why is it brilliant?
Commit to seats but only pay for active users.
- It puts usage on products' shoulders rather than sales. Product is incentivized to make things simple and drive usage.
- If your people love it and use it, you pay. If not, you don’t.
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But What Sucks About The Old Model?
- It makes people think about who should and shouldn’t have a seat.
- Department leaders have to guess who will and won’t use it in advance. If you buy 100 seats in year one, you still have to guess on year two.
- As stated above, the upsell process i...
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