Invest In What Will Not Change
Become the best in one core area by continually investing in it over time, rather than jumping from trend to trend and starting over each time.
To apply this principle to your business, identify a core customer need that will likely stay the same (even as technology and culture evolve) to which your company is uniquely positioned to cater, and build your company around it.
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"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”- John Maxwell
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