Most makeup fails boil down to the fact that many don’t know why using a moisturizer before makeup is so important. Without moisturizing the skin, concealer and foundation crease, tend to seep into fine lines, making skin look far from flawless. On the other hand, moisturized skin becomes a smooth canvas to which makeup adheres and ultimately boosts the staying power of your foundation and concealer. Makeup settles better on moisturized skin, resisting longer throughout the day while looking impeccable. No flakes, no crease.