A theory of business has three parts - Deepstash

Keep reading for FREE

A theory of business has three parts

A theory of business has three parts

  1. Assumptions about the environment of the organization: Society and its structure, the market, the customer, and technology. 
  2. Assumptions about the specific mission of the organization. 
  3. Assumptions about the core competencies needed to accomplish the organization’s mission. 


84 reads


What valuable company is nobody building ?

What valuable company is nobody building ?

Inspiration is the single most important factor in success. It has launched and propelled thousand of companies. Utilize research as a tool for inspiration to get yourself new 'ideas that built companies.


90 reads

Try things out “iterate”

Try things out “iterate”

Treat entrepreneurship as agnostic experimentation. 

Sometimes your business might be doing the right things but your assumptions about the market, about customers and competitors, technology, strengths and weakenesses of your company are wrong. 

The company’s theory of the business....


65 reads




Business Strategist, Investing in Africa, Tech Evangelist.

More like this

Know The Why Behind The Rebranding

If you’re thinking about revamping your organization’s brand identity, consider what’s driving you to do so. And the answer to “why now?” should extend beyond “why not now?” What factors—whether internal, external, or both—are contributing to the desire to reconsider your organization’s ...

The 3 levels of a company culture

The 3 levels of a company culture

  • Artifacts - things you can see, touch, smell: Ping pong tables, happy hours, and free lunches.
  • Espoused values and beliefs - the mission statement you wrote together as a company or the code of conduct that’s in your employee handbook.
  • Basic underlying assum...

Open Hyperdocument Systems (OHS)

Is a framework for enabling technology to support dynamic knowledge ecosystems (DKEs) sufficient to boost Collective IQ in fast-evolving organizations. 

OHS is a toolset with a few characteristics:  

  • ubiquitously available 


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates