Know The Why Behind The Rebranding

If you’re thinking about revamping your organization’s brand identity, consider what’s driving you to do so. And the answer to “why now?” should extend beyond “why not now?” What factors—whether internal, external, or both—are contributing to the desire to reconsider your organization’s branding? Is the organization at a point in its growth where a refresh would allow you to better connect with your key audiences?

You are able to articulate what is moving your brand evolution forward and that your reasoning authentically ties back to your organization’s mission and value proposition.