Page speed could improve ranking - Deepstash
Page speed could improve ranking

Page speed could improve ranking

A website owner can spread their marketing dollars further by prioritising SEO. Some parts of the SEO strategy and implementation can take months, but others can be implemented in a few hours.

The easiest SEO improvement is page speed. Google considers the load time in its ranking, meaning that a faster load time for a website to display could benefit its ranking.



Run an initial speed check

You can run a free test on several services and use the average speed. 

Lose the extra weight

  • Compress all images - it should be in kilobytes. 
  • Choose a lightweight website theme
  • Use the AMP framework
  • Eliminate unnecessary APIs 
  • Use a uniform font.

Use a content distribution network (CDN)

A CDN spread copies of your website's data across different locations in a worldwide delivery network, making it allowing foreign visitors to your website at a fast speed.

Enable browser caching

It pre-loads or stores some of your website's data.

Consider hosting changes


Page speed refers to the time it takes for your website to display in a viewer's web browser fully.

You should aim for a 2-second or less page speed. Google research found that over 53% of people will leave a website that takes longer than three seconds to load. The average speed of sites that rank on the first Google search engine result page (SERP) is 1.65 seconds.


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1) A website isn’t static; it’s dynamic . It’s ever-changing. The moment you accomplish something, you can add it to your website. When you complete a project, you can put it in your portfolio for all to see. You don’t need to print new copies of it and send it out to your contacts over and over; you just update it. People can continually come back and see what you’re up to.

2) Having a website makes you more findable. If all you have is a resume, you have to go out and hand it to people to get your name out. If someone wanted to look you up on the internet and you didn’t have a website, all they might get is a Facebook or Twitter profile.

However, if you have a website, you can be found by a much wider audience and control what it is they see first. This is key for establishing your personal brand and for highlighting your accomplishments.

I’ve been offered jobs, met clients for my web design work, and gotten interviews simply because I have a website. If I didn’t take the time to create one, I’m confident that I wouldn’t have been found.



SEO Tools

There’s a lot of overlap between SEO tools, which is why it can be so difficult to figure out which is the best to use. To simplify things.

You already have a ton of tools in your web design toolbox which is why I’m reluctant to write this post the way I would for copywriters and SEO pros. Why? Well, because there are literally dozens of SEO tools you could add to your workflow. Unless you’re promising clients that their websites will go to #1 in search results for every keyword they want to win, there’s no reason to add that kind of complexity to your life.


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