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Page speed could improve ranking
A website owner can spread their marketing dollars further by prioritising SEO. Some parts of the SEO strategy and implementation can take months, but others can be implemented in a few hours.
The easiest SEO improvement is page speed. Google considers the load time in its ranking, meaning that a faster load time for a website to display could benefit its ranking.
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Understanding page speed
Page speed refers to the time it takes for your website to display in a viewer's web browser fully.
You should aim for a 2-second or less page speed. Google research found that over 53% of people will leave a website that takes longer than three seconds to load. The average speed of sites that rank on the first Google search engine result page (SERP) is 1.65 seconds.
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How to improve your page speed
Run an initial speed check
You can run a free test on several services and use the average speed.
Lose the extra weight
- Compress all images - it should be in kilobytes.
- Choose a lightweight website theme
- Use the AMP framework
- Eliminate unnecessary APIs
- Use a uniform font.
Use a content distribution network (CDN)
A CDN spread copies of your website's data across different locations in a worldwide delivery network, making it allowing foreign visitors to your website at a fast speed.
Enable browser caching
It pre-loads or stores some of your website's data.
Consider hosting changes
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Carla Young's ideas are part of this journey:
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