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A website owner can spread their marketing dollars further by prioritising SEO. Some parts of the SEO strategy and implementation can take months, but others can be implemented in a few hours.
The easiest SEO improvement is page speed. Google considers the load time in its ranking, meaning that a faster load time for a website to display could benefit its ranking.
Page speed refers to the time it takes for your website to display in a viewer's web browser fully.
You should aim for a 2-second or less page speed. Google research found that over 53% of people will leave a website that takes longer than three seconds to load. The average speed of sites that rank on the first Google search engine result page (SERP) is 1.65 seconds.
Run an initial speed check
You can run a free test on several services and use the average speed.
Lose the extra weight
Use a content distribution network (CDN)
A CDN spread copies of your website's data across different locations in a worldwide delivery network, making it allowing foreign visitors to your website at a fast speed.
Enable browser caching
It pre-loads or stores some of your website's data.
Consider hosting changes
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