Modeling Industry Leaders - Deepstash

Modeling Industry Leaders

An unfair competitor uses dishonest tactics in order to succeed, althought these tactics are quick and easy, employing such strategies will only end up crushing you.

Let's take a look at three companies who did not use underhanded dirty tactics to win:

  1. Netflix by leading with granular data
  2. Apple by leading with customer satisfaction
  3. Coca-Cola by leading with a superior product

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MORE IDEAS FROM How to Create a Sustainable Competitive Advantage

Apple: Customer Satisfaction

Although apple didn't invent the personal computer, they perfected it.

They took a different approach to their product by making technology easy. What Apple did was bring personal computing to the everyman while companies like IBM limited themselves to 2 target audience: businessmen and programmers.

Apple knew their audience and operate with an asotnishing clarity of focus. They are leading the market through their obsessive focus on the user experience.

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Netflix: Granular Data

Netflix has grown from being a scrappy start-up to massive streaming platform that has won 8 Oscars. Since 1997, their vision has to change the way we consume content. 

Netflix' secret weapon was putting emphasis on customer data. Netflix rose to the successful company that it is today because they kept their customers watching. Their effective implementaion of customer data is their sustainable competitive advantage over the rest.

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Coca-Cola: Superior Product

Throughout the 50s til the 70s Coke was already leading the market and outselling Pepsi. Although they had a long-standing roller coaster ride rivalry, Coke still won as America's cola.

While Pepsi's formulation was enticing, Coke's was more sustainable. Coke's sustainable competitive advantage was that their product marketed itself.

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MARTIN LUTHER KING JR

A genuine leader is not a searcher for consensus but a molder of consensus

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RELATED IDEA

Marketing is how you build awareness of your brand and its products and generate sales, and branding is how you express who your business is for and what it’s all about.

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Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.

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Disruptive companies are gold

Disruptive companies are well-liked by investors and stakeholders, in this tough and cutthroat industry.

According to a study, 70% of startups fail, usually within two years of operation.

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Privacy data in the digital world

Consumers in the digital world give away a large part of their personal data. For example, we enter our age and credit card numbers, allow companies to track our behaviour, and often display our geographical location. 

However, customers are also becoming aware of the risks of their information being stolen, misused, or sold to third parties and are looking for privacy protections. A 2019 survey showed that 81 per cent of participants felt the risk of data collection outweighed the benefits.

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