How to Create a Sustainable Competitive Advantage - Deepstash

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How to Create a Sustainable Competitive Advantage

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MARTIN LUTHER KING JR

A genuine leader is not a searcher for consensus but a molder of consensus

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An unfair competitor uses dishonest tactics in order to succeed, althought these tactics are quick and easy, employing such strategies will only end up crushing you.

Let's take a look at three companies who did not use underhanded dirty tactics to win:

  1. Netflix by...

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Netflix: Granular Data

Netflix has grown from being a scrappy start-up to massive streaming platform that has won 8 Oscars. Since 1997, their vision has to change the way we consume content. 

Netflix' secret weapon was putting emphasis on customer data. Netflix rose to the succes...

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Apple: Customer Satisfaction

Although apple didn't invent the personal computer, they perfected it.

They took a different approach to their product by making technology easy. What Apple did was bring personal computing to the everyman while companies like IBM limited themselves to 2 target audience: bu...

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Coca-Cola: Superior Product

Throughout the 50s til the 70s Coke was already leading the market and outselling Pepsi. Although they had a long-standing roller coaster ride rivalry, Coke still won as America's cola.

While Pepsi's formulation was enticing, Coke's was more sustainable. Coke's sustainable competiti...

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