What does an aha moment feel like? - Deepstash
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What does an aha moment feel like?

Three things happen when you (or a user) "feels" an aha moment:

  1. You understand exactly how a product can help you.
  2. You experience the core value of a product.
  3. You’ve achieved something very quickly that might have taken you hours previously.

What aha moments look like in real life, for real companies.

  • For Airbnb, it's making your first booking.
  • For Google, it's finding an answer to something complex.
  • For Facebook, it's connecting with your friends.


49 reads


Talk to Power users

They are the ones who become amazing at whatever it is that your product enables them to do.

Your mission when speaking to such users is to identify what a success story looks like for this type of user. The easiest way to contact them is via email.

Also, talk to your churned ...


27 reads

Shortlist and test potential behaviors

Here are a few to get you started…

  • Using a specific set of features.
  • Achieving a particular outcome within a product.
  • Using your value metrics.
  • Using the product several times in the first week.
  • Watching an onboarding video before diving into the product...


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Aha moment is when a new user first realizes the meaningful value in your product. This moment turns users into happy, paying customers.


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Look for patterns

Look at the customer behavior of both your good and bad customers. Doing this will help you to identify successful user journeys.

Follow the 5-step process

  1. Put a list together of ...


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