What does an aha moment feel like?

Three things happen when you (or a user) "feels" an aha moment:

1. You understand exactly how a product can help you.
2. You experience the core value of a product.
3. You’ve achieved something very quickly that might have taken you hours previously.

What aha moments look like in real life, for real companies.

• For Airbnb, it's making your first booking.
• For Google, it's finding an answer to something complex.
• For Facebook, it's connecting with your friends.

They are the ones who become amazing at whatever it is that your product enables them to do.

Your mission when speaking to such users is to identify what a success story looks like for this type of user. The easiest way to contact them is via email.

Also, talk to your churned ...