Three things happen when you (or a user) "feels" an aha moment:

1. You understand exactly how a product can help you.
2. You experience the core value of a product.
3. You’ve achieved something very quickly that might have taken you hours previously.

What aha moments look like in real life, for real companies.

• For Airbnb, it's making your first booking.
• For Google, it's finding an answer to something complex.
• For Facebook, it's connecting with your friends.