Ideas from books, articles & podcasts.
Three things happen when you (or a user) "feels" an aha moment:
They are the ones who become amazing at whatever it is that your product enables them to do.
Your mission when speaking to such users is to identify what a success story looks like for this type of user. The easiest way to contact them is via email.
Also, talk to your churned ...
Here are a few to get you started…
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