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The history of fashion
The impact of fashion on society
The future of the fashion industry
Marketing needs to be laser-focused on generating leads that fit your ideal customer profile in order to reduce churn. We do this because it is inevitable that some poor-fit leads will still be generate and passed on to the sales division.
Questions to guide with vetting:
Success and support teams should regularly review the sales team's pre-sales qualification and requirements checklist.
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The foundational requirement for reducing churn is ensuring you have a companywide cultural and behavioral mindset dedicated to customer success.
Business acumen is keenness and quickness in understanding and dealing with a "business situation" in a manner that is likely to lead to a good outcome.
Teaching business acumen to your hardworking folks will improve financial performance and leadership development and they'll know which qu...
Support is an incredibly valuable listening post to help mitigate churn because customer's issues are usually first escalated to them. They have the best and possibly the earliest gauge on customer temperature and likelihood of churn.
Thus, your product and and customer success teams shoul...
The approach of "move fast and break things" no longer work. If you focus too much on releasing new features at the expense of stability will backfire on you and increase churn.
It is important to balance stability with new feature releases. Therefore, leaders must align on the priorities a...
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