Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success - Deepstash
1. Actively vet your leads

Marketing needs to be laser-focused on generating leads that fit your ideal customer profile in order to reduce churn. We do this because it is inevitable that some poor-fit leads will still be gen...

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Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success

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2. Balance product stability with new feature releases

The approach of "move fast and break things" no longer work. If you focus too much on releasing new features at the expense of stability will backfire on you and increase churn.

It is importa...

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3. Teach business acumen

Business acumen is keenness and quickness in understanding and dealing with a "business situation" in a manner that is likely to lead to a good outcome.

Teaching business acumen to your hardw...

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4. Listen to your customer support team

Support is an incredibly valuable listening post to help mitigate churn because customer's issues are usually first escalated to them. They have the best and possibly the earliest gauge on customer...

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KANWAR SALUJA

The foundational requirement for reducing churn is ensuring you have a companywide cultural and behavioral mindset dedicated to customer success.

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