#1: Create a New Custom Report in Facebook Ads
Facebook ad metrics can be categorized into two: default and custome. The former already exists in Ads Manager while the latter is created ith different formulas in order to display data that isn't available to the standard ad account.
To measure the real impact of your Facebook advertising you must delete the following metrics:
- Impressions
- Quality ranking
- Engagement rate ranking
- Conversion rate ranking
- 3-second video plays
- Video percentage watched
- Video average play time
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