10 Facebook Ad Metrics Marketers Must Track - Deepstash
10 Facebook Ad Metrics Marketers Must Track

10 Facebook Ad Metrics Marketers Must Track

Curated from: socialmediaexaminer.com

Ideas, facts & insights covering these topics:

4 ideas


202 reads


Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

#1: Create a New Custom Report in Facebook Ads

#1: Create a New Custom Report in Facebook Ads

Facebook ad metrics can be categorized into two: default and custome. The former already exists in Ads Manager while the latter is created ith different formulas in order to display data that isn't available to the standard ad account.

To measure the real impact of your Facebook advertising you must delete the following metrics:

  • Impressions
  • Quality ranking
  • Engagement rate ranking
  • Conversion rate ranking
  • 3-second video plays
  • Video percentage watched
  • Video average play time


60 reads

#2: Add These 4 Metrics

These 4 metrics that you should add will allow you to assess the website traffic that comes from your Facebook ad:

  • Link Clicks
  • CPC (Cost per Link Click)
  • Landing Page Views
  • CTR (Link Click-Through Rate)


54 reads

#3: Add 4 Purchase-Based Metrics

  • Total number of purchases
  • Purchase value (giving purchase conversion value)
  • Cost per purchase (giving cost per acquisition)
  • Purchase ROAS

The four purchase metrics above will tell you everything you need to know about the number of sales you’re generating, how much revenue you can attribute to those sales, your cost per acquisition, and your ROAS, giving you the profitability of your Facebook ads.


46 reads

#4: Add these 2 custom metrics

By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:

  1. Average Order Value
  2. Sales Page Conversion 

This is going to be your custom ROAS report where you can measure the effectiveness of your campaign.


42 reads




Erin Stevens's ideas are part of this journey:

Machine Learning With Google

Learn more about cybersecurity with this collection

Understanding machine learning models

Improving data analysis and decision-making

How Google uses logic in machine learning

Related collections

Similar ideas

What Are Yoga Asanas?

3 ideas

What Are Yoga Asanas?


Avoid Writing Clichés

9 ideas

Avoid Writing Clichés


How to Expertly Deal with Rude People

11 ideas

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates