Netflix: Then and Now

Netflix was created with the idea of putting consumer choice and control at the centre of the entertainment experience, and as a company, we continuously evolve our product offerings to improve on that value proposition.

Back in 2010, the Netflix UI was static, with limited navigation options and a presentation inspired by displays at a video rental store.

Now, the UI is immersive and video-forward, the navigation options richer but less obtrusive, and the box art presentation takes greater advantage of the digital experience.