How Netflix Decides

Making decisions is easy — what’s hard is making the right decisions.

There are a number of ways Netflix could make decisions about how to evolve our product to deliver more joy to our members:

• Let leadership make all the decisions.
• Hire some experts in design, product management, UX, streaming delivery, and other disciplines — and then go with their best ideas.
• Have an internal debate and let the viewpoints of our most charismatic colleagues carry the day.
• Copy the competition.