Frequent trade shows - Deepstash
Ultimate Guide to Reducing Churn

Learn more about marketingandsales with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

Discover 62 similar ideas in

It takes just

9 mins to read

Frequent trade shows

They are a great way to meet potential buyers, network with retailers, and also check out what the competition is doing.

some important things to consider:

  • Make sure your stand looks professional and well designed – It’s important to make a good first impression.
  • Be prepared for tough questions – If your product is new then you may have to be open about the fact that it’s not selling very well yet. 
  • Prepare samples of your product – Make sure your samples are finished and look professional so that the buyer can easily see their potential.

28

43 reads

MORE IDEAS ON THIS

Identify your target market

Identify your target market

Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group. 

Retailers will also prefer it if th...

30

57 reads

Get the price of manufacturing down  🔻

If your product costs more to produce than it does for the retailer to sell, then there’s no point trying to get it into stores. Retailers want at least two or three times markup on the wholesale price that they will pay for your items, so you need to work out how much this is an...

28

70 reads

Obtain intellectual property protections

Secure appropriate legal protections such as trademarks, copyrights, or patents to ensure that you won’t have any direct competition

These protections will give you the sole righ...

31

75 reads

Partner with other brands and companies

By partnering with other brands and companies that already have established relationships within the industry, you can offer them a percentage of sales or profit from each sale made through their distribution channel.

This usually works best if it’s between complementary pr...

28

59 reads

Develop a winning sales pitch

A winning sales pitch needs to be both compelling and comprehensive, so you need to wow retailers but also satisfy them in terms of the numbers.

Making sure that you have calculated projections, profit margins, deliverable quantities, and supply times are all key because t...

40

151 reads

Devise a sales and marketing strategy

Digital marketing has become the most effective way to build customer awareness and engagement with new products and companies. This includes blogging, social media marketing, email campaigns, video content creation, website design, and search engine optimization. 

Building a strong...

34

137 reads

Match your product to the right stores

Your retail strategy needs to match the marketability and USP of your product with the right store. This means considering factors such as the location of a store, how it fits into the local community, and whether or not your product will be appealing to its customers.

You may find that ret...

28

31 reads

Find the right distributors

Many retailers will only deal with distributors, so you need to find one that is well-suited to your product and target demographic. It’s important here not just to consider the size of the distributor but also their reputation in terms of customer service and ability to deliver on time.

Ma...

29

44 reads

Focus on your branding

You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications. 

This will give consumers an idea of what they can expect...

33

118 reads

Make sure your product is ready

Make sure your product is ready

Make sure that the item itself is ready to go to market. It’s no use approaching buyers if there are issues with durability or design which need fixing before production can begin in earnest.

Conduct testing which usually happens in various stages and typic...

30

210 reads

CURATED FROM

CURATED BY

kelseysmi

Data processing manager

Related collections

More like this

Find the right distributors

Many retailers will only deal with distributors, so you need to find one that is well-suited to your product and target demographic. It’s important here not just to consider the size of the distributor but also their reputation in terms of customer service and ability to deliver on time.

Ma...

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates