Why customer journey mapping?

Journey mapping is one of the most powerful tools designed to map how users reach their goals. 

 When done properly the value of journey mapping is immense:

• Understanding process: journey mapping forces you to think about the experience in a more structured and holistic way.
• Building empathy: when you relive customer experience in story format you relive emotions and feel the pain and frustration users felt.
• Define the pain points: If you have an understanding of pain you are empowered to improve the experience.