The ultimate guide to customer journey mapping - Deepstash

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The ultimate guide to customer journey mapping

uxdesign.cc

Why customer journey mapping?

Journey mapping is one of the most powerful tools designed to map how users reach their goals. 

 When done properly the value of journey mapping is immense:

  • Understanding process: journey mapping forces you to think about the experience in a more struct...

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  • As-is vs To-be journey maps. The as-is state of a process is the “current” state. It’s how the process operates before we make any changes or improvements. The to-be process is the future state.
  • User journey vs Customer journey maps. Sometimes your u...

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