Focus on the Pricing Strategy, not the Product

A business can’t succeed by selling below cost, nor can it succeed in the long run by only charging the going rate. Think about what your business does and how much value it really creates for its customers, and you’ll develop a pricing strategy that not only works well in the present but ensures you stay successful in the future

Pricing is one of the most important aspects of doing business. It is often the most difficult. Proper pricing is the difference between success and failure, between profit and loss. No matter what kind of company you’re trying to create, you will need to know how to price your product or service...