Driven For Success
Regardless of the metrics your success department owns, everyone in a start-up is an important extension of the brand. Awareness of the competitive landscape and your product will empower every member of your success team to sell in a professional, comfortable way.
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A framework for success
Companies fall into one of four groups:
- Differentiators have a differentiated brand strategy and effective operations.
- Visionaries only have a differentiated strategy.
- Doers
Conduct market research and gather data
Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market
Don’t lim...
Develop "habit clusters"
- Focus on your primary objectives: Every night, revise your next day's schedule to understand your top priorities.
- Manage your work overload: Skip over 50-80% of your emails based on the sender and the subject. Break large projects into small steps — and start with step...
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