Preparing Small Business Owners For The Holidays

The holidays are coming, and savvy owners should take this opportunity to draw as much traffic as possible to their sites and — most importantly — convert as much of that traffic as possible to customers while they’re there.

During the holidays, business spikes for nearly everyone, but e-commerce has been growing each year over the brick-and-mortar competition — and the pandemic has only increased this growth. In 2020, retail e-commerce sales skyrocketed, with a 35% year-over-year increase over the 2019 season in the United States.