3 Tips For Ecommerce Small Business Owners to Prepare for the Holidays
Curated from: smallbiztrends.com
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Preparing Small Business Owners For The Holidays
The holidays are coming, and savvy owners should take this opportunity to draw as much traffic as possible to their sites and — most importantly — convert as much of that traffic as possible to customers while they’re there.
During the holidays, business spikes for nearly everyone, but e-commerce has been growing each year over the brick-and-mortar competition — and the pandemic has only increased this growth. In 2020, retail e-commerce sales skyrocketed, with a 35% year-over-year increase over the 2019 season in the United States.
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Email is Huge
Email still remains one of the most effective marketing tools available to businesses — especially small businesses, where owners need to make their dollars stretch.
In today’s crowded marketing space, the email statistics are staggering:
- There are 4 billion daily email users.
- An average open rate of 19.8% and click-through rate of 11.3%.
- Four out of five marketers say they’d rather give up social media than email marketing.
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Tools For Email Marketing
Email marketing tools offer a range of features to help businesses utilize email more effectively and automate as much of the process as possible.
There are two major players in the small business email marketing space: MailChimp and ConvertKit. Each has its strengths and weaknesses, but the general advice tends to be that MailChimp is better for e-commerce stores, while ConvertKit is better for creators.
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The Customer Experience
The customer experience (CX) on your site can be the difference between a satisfied customer and a tick on your bounce rate. As you prepare for the holiday surge, make sure you take some time to consider the customer experience on your website and any other storefronts you have.
For an e-commerce store, CX starts and ends with your online shopping experience.
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AI Tools To Provide Better Customer Experience
There are tools available that can help you create a better experience for your customers, with no coding knowledge required.
Dialogue uses AI and natural language processing to track and analyze customer behaviour in real-time. Dialogue helps e-commerce store owners remove friction and give customers a truly personalized shopping experience.
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Optimizing Landing and Sales Pages
Getting the right emails to the right customers at the right time is important. So is providing an excellent customer experience. However, if the shoppers come to your e-commerce store and leave empty-handed, you may need to work on your conversion optimization.
Conversion rate optimization (CRO) is the process of adjusting your site to maximize the conversion rate.
Unbounce is a whole suite of tools to help business owners optimize their websites for conversions.
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