3 Tips For Ecommerce Small Business Owners to Prepare for the Holidays - Deepstash

Keep reading for FREE

Preparing Small Business Owners For The Holidays

Preparing Small Business Owners For The Holidays

The holidays are coming, and savvy owners should take this opportunity to draw as much traffic as possible to their sites and — most importantly — convert as much of that traffic as possible to customers while they’re there.

During the holidays, business spikes for nearly everyone, but e-commerce has been growing each year over the brick-and-mortar competition — and the pandemic has only increased this growth. In 2020, retail e-commerce sales skyrocketed, with a 35% year-over-year increase over the 2019 season in the United States.

15

152 reads

Email is Huge

Email still remains one of the most effective marketing tools available to businesses — especially small businesses, where owners need to make their dollars stretch.

In today’s crowded marketing space, the email statistics are staggering:

  • There are 4 billion daily email users.
  • An average open rate of 19.8% and click-through rate of 11.3%.
  • Four out of five marketers say they’d rather give up social media than email marketing.

16

75 reads

Tools For Email Marketing

Email marketing tools offer a range of features to help businesses utilize email more effectively and automate as much of the process as possible.

There are two major players in the small business email marketing space: MailChimp and ConvertKit. Each has its strengths and weaknesses, but the general advice tends to be that MailChimp is better for e-commerce stores, while ConvertKit is better for creators.

15

49 reads

The Customer Experience

The customer experience (CX) on your site can be the difference between a satisfied customer and a tick on your bounce rate. As you prepare for the holiday surge, make sure you take some time to consider the customer experience on your website and any other storefronts you have.

For an e-commerce store, CX starts and ends with your online shopping experience.

15

50 reads

AI Tools To Provide Better Customer Experience

There are tools available that can help you create a better experience for your customers, with no coding knowledge required.

Dialogue uses AI and natural language processing to track and analyze customer behaviour in real-time. Dialogue helps e-commerce store owners remove friction and give customers a truly personalized shopping experience.

16

43 reads

Optimizing Landing and Sales Pages

Getting the right emails to the right customers at the right time is important. So is providing an excellent customer experience. However, if the shoppers come to your e-commerce store and leave empty-handed, you may need to work on your conversion optimization.

Conversion rate optimization (CRO) is the process of adjusting your site to maximize the conversion rate.

Unbounce is a whole suite of tools to help business owners optimize their websites for conversions.

14

50 reads

CURATED BY

katherine_gll

A good night sleep and a helathy morning routine is what I work on constantly.

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer