Email is Huge

Email still remains one of the most effective marketing tools available to businesses — especially small businesses, where owners need to make their dollars stretch.

In today’s crowded marketing space, the email statistics are staggering:

• There are 4 billion daily email users.
• An average open rate of 19.8% and click-through rate of 11.3%.
• Four out of five marketers say they’d rather give up social media than email marketing.