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Email still remains one of the most effective marketing tools available to businesses — especially small businesses, where owners need to make their dollars stretch.
In today’s crowded marketing space, the email statistics are staggering:
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Getting the right emails to the right customers at the right time is important. So is providing an excellent customer experience. However, if the shoppers come to your e-commerce store and leave empty-handed, you may need to work on your conversion optimization.
Conversion rate optimization...
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There are tools available that can help you create a better experience for your customers, with no coding knowledge required.
Dialogue uses AI and natural language processing to track and analyze customer behaviour in real-time. Dialogue helps e-commerce store owners remov...
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Email marketing tools offer a range of features to help businesses utilize email more effectively and automate as much of the process as possible.
There are two major players in the small business email marketing space: MailChimp and ConvertKit. Each has it...
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The holidays are coming, and savvy owners should take this opportunity to draw as much traffic as possible to their sites and — most importantly — convert as much of that traffic as possible to customers while they’re there.
During the holidays, business spikes for nearly everyone, but...
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The customer experience (CX) on your site can be the difference between a satisfied customer and a tick on your bounce rate. As you prepare for the holiday surge, make sure you take some time to consider the customer experience on your website and any other storefronts you have.
For...
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