Tools For Email Marketing - Deepstash

Tools For Email Marketing

Email marketing tools offer a range of features to help businesses utilize email more effectively and automate as much of the process as possible.

There are two major players in the small business email marketing space: MailChimp and ConvertKit. Each has its strengths and weaknesses, but the general advice tends to be that MailChimp is better for e-commerce stores, while ConvertKit is better for creators.

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Preparing Small Business Owners For The Holidays

The holidays are coming, and savvy owners should take this opportunity to draw as much traffic as possible to their sites and — most importantly — convert as much of that traffic as possible to customers while they’re there.

During the holidays, business spikes for nearly everyone, but e-commerce has been growing each year over the brick-and-mortar competition — and the pandemic has only increased this growth. In 2020, retail e-commerce sales skyrocketed, with a 35% year-over-year increase over the 2019 season in the United States.

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Getting the right emails to the right customers at the right time is important. So is providing an excellent customer experience. However, if the shoppers come to your e-commerce store and leave empty-handed, you may need to work on your conversion optimization.

Conversion rate optimization (CRO) is the process of adjusting your site to maximize the conversion rate.

Unbounce is a whole suite of tools to help business owners optimize their websites for conversions.

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Email still remains one of the most effective marketing tools available to businesses — especially small businesses, where owners need to make their dollars stretch.

In today’s crowded marketing space, the email statistics are staggering:

  • There are 4 billion daily email users.
  • An average open rate of 19.8% and click-through rate of 11.3%.
  • Four out of five marketers say they’d rather give up social media than email marketing.

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The customer experience (CX) on your site can be the difference between a satisfied customer and a tick on your bounce rate. As you prepare for the holiday surge, make sure you take some time to consider the customer experience on your website and any other storefronts you have.

For an e-commerce store, CX starts and ends with your online shopping experience.

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There are tools available that can help you create a better experience for your customers, with no coding knowledge required.

Dialogue uses AI and natural language processing to track and analyze customer behaviour in real-time. Dialogue helps e-commerce store owners remove friction and give customers a truly personalized shopping experience.

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Different Types of Retail Traffic

Traffic refers to the number of people who comes into your store, including those who walk nearby. It is an important measure of retail success and naturally, the more foot traffic = the more chances there are to make sales.

The types of retail traffic include:

  • Regular Foot Traffic
  • Online Traffic

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5 Christmas promo ideas for your business this December

Every business has great products and services they offer to diverse audiences. We know that Christmas is fast approaching, and while some businesses have thoroughly planned out what sales and promos they want to have to cash out BIG this year, Some just wait to copy others. or perhaps do not have any clue how to take advantage of the season.

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ADAM SAVAGE

“A jack of all trades is a master of none, but oftentimes better than a master of one.”

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