Email marketing tools offer a range of features to help businesses utilize email more effectively and automate as much of the process as possible.
There are two major players in the small business email marketing space: MailChimp and ConvertKit. Each has its strengths and weaknesses, but the general advice tends to be that MailChimp is better for e-commerce stores, while ConvertKit is better for creators.
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3 Tips For Ecommerce Small Business Owners to Prepare for the Holidays
smallbiztrends.com
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