Structure of a pitch
- The context is the problem, your solution, and the market size. The point is not to sell the product or even explain it in detail, but only to convince investors there’s a real need and a big opportunity.
- Next is the evidence. You have the perfect team to solve the problem and build the business. There are other people in the space, but you not only have a better solution, but patents or another moat to keep the competition at bay.
- Last is the investment. How large will the business grow in five years when you’re ready for acquisition.
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