Finding your niche audience can help your social media presence gain traction. It builds a community of people that have the same thing in common that will share your posts, communicate with one another, and provide prospective clients.

Find your niche by doing research:

• Put together a word cloud of what your freelance business is trying to achieve and words that appeal to your targeted demographic.
• Once you have a list of about 10 words or phrases, build a 'hashtag ladder'.

• You can find your hashtags from your word cloud. Start by breaking the phrases into single words to find the tags, then add emojis or a second word to see what's trending.
• Include your city initials in the tags or other relevant holidays cele...