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Finding your niche audience can help your social media presence gain traction. It builds a community of people that have the same thing in common that will share your posts, communicate with one another, and provide prospective clients.
Find your niche by doing research:
A hashtag ladder strategy is having a set of 30 hashtags ranging from easy to difficult to rank for. Start with popular results for the easy ones, get some engagement, rank for the more difficult ones, get more engagement, and move up the ladder.
Once you are confident in your ladder strategy, the next step is to find the language and tone of your channel - similar to social brand guidelines for yourself.
To find your brands voice:
Tailor your voice to match your audience. Do you want your channel to be playful, charming, confident, edgy?
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