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Developing a social media strategy for your freelance business

blog.freelancersunion.org

Find your niche

Finding your niche audience can help your social media presence gain traction. It builds a community of people that have the same thing in common that will share your posts, communicate with one another, and provide prospective clients.

Find your niche by doing research...

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  • You can find your hashtags from your word cloud. Start by breaking the phrases into single words to find the tags, then add emojis or a second word to see what's trending.
  • Include your city initials in the tags or other relevant holidays cele...

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A hashtag ladder strategy is having a set of 30 hashtags ranging from easy to difficult to rank for. Start with popular results for the easy ones, get some engagement, rank for the more difficult ones, get more engagement, and move up the ladder.

  • Start with two...

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Once you are confident in your ladder strategy, the next step is to find the language and tone of your channel - similar to social brand guidelines for yourself.

To find your brands voice:

  • Explain your brand/objective in three to five wor...

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