4. Website UX and SEO go hand-in-hand
All roads begin with Google in the modern world, which means that your quality score needs to be on-point to enjoy SEO success. Solid and appealing UX will reap the rewards of a solid SEO strategy.
Having a messy, poorly-designed website does that does not satisfy the core tenets of great UX is more likely to fall into the dreaded 15-second rule therefore SEO scores plummet and website rankings go down.
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