Five Reasons to Prioritize Spend on Website UX Design
Curated from: marketingprofs.com
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1. Amending website design costs time and money
Website building is an exciting but money-consuming process so it's crucial to get things done right the first time.
If it turns out to be a failure, you'll likely accrue UX debt (tech debt). Therefore, professional expertise must be consulted. Engages in constant testing, tweaking, and checking to ensure no pitfalls.
Moreover, you'll need to re-design your website at certain intervals because new UX trends will arise. Don't put your business in a vulnerable position.
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2. Fulfilling UX generates consumer loyalty
Did you know that it costs five times more to attract a new customer than to enerate repeat business from a current one?
If your UX design provides a simple, hassle-free approach for your clients, they're far more likely to stick with you. Make brand loyalty a priority.
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3. Superior UX saves your business time
By having a superior website UX design you can save time for both yourself and potential clients:
- Strategically located FAQ pages to address common queries
- Chatbot software to manage initial user questions
- A straightforward path down the sales funnel to take payments that cuts out middlemen
- Contact forms that allow users to contact you through automated means thus cutting own on phone calls.
A superior UX can ensure that automated website interactions are a pleasure rather than a chore.
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4. Website UX and SEO go hand-in-hand
All roads begin with Google in the modern world, which means that your quality score needs to be on-point to enjoy SEO success. Solid and appealing UX will reap the rewards of a solid SEO strategy.
Having a messy, poorly-designed website does that does not satisfy the core tenets of great UX is more likely to fall into the dreaded 15-second rule therefore SEO scores plummet and website rankings go down.
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5. Superior UX design increases conversions
A superior UX may not lead to an immediate conversion, but it raises the chances of making an eventual sale.
Consider the journey of your customer and potential customers. Having a superior UX design will help establish a connection with them. You do your prospects no harm by building a bond through efficiency and helpful website UX.
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