When the investor's FOMO kicks in, PR is gold

VCs are constantly looking for the best deals — they open TechCrunch, VentureBeat and Crunchbase every morning to find another potential multi-billion dollar company.

This is why you have to create hype air around your startup using PR:

• Get articles about your startup published in publications
• Work on different formats to reveal the best angles of your business (ex. articles, mentions, interviews or commentaries)
• Focus on what problems your startup solves, and why the world needs it
• Make it a big deal, give bold statements and provocative quotes to create a buzz around your company.