Ideas from books, articles & podcasts.
Founding a startup doesn't make you an expert in your field. If nobody knows about your expertise, investors might see you as an outsider.
Investing in PR, you are investing in building a portfolio of your public opinions, mentions, and columns in the outlets that matter i...
VCs are constantly looking for the best deals — they open TechCrunch, VentureBeat and Crunchbase every morning to find another potential multi-billion dollar company.
This is why you have to create hype air around your startup using PR:
Your early-stage startup data undoubtedly contributes to investors' decision-making. However, at the beginning of your startup journey, you sell yourself and your vision and not the product yet. Therefore, you have to make sure you are telling your story right, a...
Competition is fierce for venture capital, and budgets are tight. You may have a service or product that is innovative and so needed for your potential customers. But if investors never heard of you, it can be almost impossible to prove that your startup is worth investin...
PR helps you and your business become known for all the great things you and your team do. It increases visibility and raises your company’s profile — everyone wants to use the products and services of the go-to company with a good reputation.
Engaging your customers with ...
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