10. Steve Jobs Biography

by Luke Sullivan  

This is about how to write advertisements. It’s a jaunty book about moving people to buy with words and images (i.e., storytelling).

If you write emails, CTAs, or social copy, you could probably benefit from the lessons in this book.

Stanley's book, Visioneering, taught him about Goal-Setting. He says you should always be shooting for something bigger and better. But don't let a process dictate the future. This creates shallow, sedentary thinking and Close-Mindedness. He says it instilled in him the value of setting a goal an...

Ron Willingham's ad is one that connects the buyer’s exact need to the seller’s exact product or service. If what you’re selling isn’t genuinely helpful to someone’s life, you are making one of three mistakes: 1) you are selling a thing to the wrong person, 2) you shouldn’t be selling the thing, ...

Our best work comes from our basest desires. People do what they feel like doing. Strip away the fake morals, the shallow altruism of “second-handers,” and the prison of caring what people think you should do with your life and let yourself (and others) do your best, most authentic work. True imp...

Robert Kiyosaki grew up with a "poor dad" and retained the poor dad mindset through college. He realized that money can be managed to grow wealth and increase opportunities.

Six years ago, this book took the enigma of management and clarified it for me. It's the antidote to micromanagement and frees a manager and an employee to do their best work. One management strategy that stuck with me is the "one-minute Praisings".

Nassim Taleb's Antifragile put words, data, stories, and brilliance to something I've sensed at a gut level but was never aware of. It Concretized this way of thinking: always be open to change by challenging everything.

Austin Kleon paints a portrait of how secrecy kills a project and how opening up the creative journey is a powerful marketing strategy. "if you build it they will come" is out, replaced with "as you build it they will come"

Runaway millionaire is a novel about a family broken by greed, ambition, betrayal, and lust for power and restored by an unexpected, Transformative love. In retrospect, I think I saw myself as the son and God as the father character.

by Mason Currey  

This book eloquently and efficiently describes specific examples of famous creative people from history who remind me that I’m not batshit crazy for trying to create or do something out of the ordinary.

by Patrick Lencioni  

He tells the fictitious story of how an executive gives up his corporate job to own and manage an Italian restaurant in Lake Tahoe. It’s a simple story, but it illustrates brilliant points that helped me recognize if my job needed restructuring or if I’m fairl...