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Use the right image file format

Use the right image file format

Commonly used image file types

  • JPEG – lossy compressed file format, usually the smallest file size; ideal for photos
  • PNG – usually larger file size than JPEGs; ideal for line drawings, screenshots, images that contain text or transparent backgrounds
  • GIF – limited colors; ideal for animated images
  • SVG – scalable format (it doesn’t pixelate), usually smaller; great for logos, icons, simple illustrations

Besides these, there are next-gen image formats like WebP, JPEG 2000, and JPEG XR.

WebP, was developed by Google for the purposes of serving high-quality images in smaller sizes.

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If 57% of the time spent on a page is above-the-fold, lazy loading becomes a useful tool in conserving your server’s energy.

They are useful for helping visitors understand what the visual content on a page looks like without being able to see it & serve as important information Google pays attention to when trying to gather what a page is about.

Structured data allow you to mark up the information about the web page.

Image optimization is a critical part of SEO.

You need to show that you really have something that’s unique and compelling and of high quality.

Compression is a process that strips away inessential data and file bytes while (mostly) preserving the quality of your image. 

Moving your images to a content delivery network (CDN) might also be helpful.

Resize your images to fit your page dimensions.

Your server makes a copy of your web page and all its content — including images — so that it doesn’t have to recreate the page every time someone requests to see it.

Considering about a quarter of all web searches take place on Google Image Search, it would be beneficial to generate an image sitemap apart from your regular XML sitemap. 

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