Designing A Customer Acquisition Strategy

An essential part of designing a customer acquisition strategy is looking at how prospects buy instead of how your company sells its product. It requires you to understand your customer's lifecycle:

• Acquisition stage
• Adoption stage
• Retention stage
• Expansion stage

The four steps of a customer acquisition strategy: 

• Drive awareness and demand  
• Design initial prospect-product interaction so the prospect can try your product  
• Design a journey to deliver value to prospects  
• Convert prospects to paid customers