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Pick a word to own
Pick a word or phrase that no other company in your space claims.
If generic terms are taken, try to mix terms from related industries. It will improve your marketing ROI and differentiate you from "Me-Too" approach to content.
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If You Want To Dominate Your Market, Pick A Word.
British scientist and Professor of Social Interaction Elizabeth Stokoe found that changing one word in a question can lead to more positive outcomes.
Market leaders establish a strong position in the mind of the prospect by focusing attention on a surprisingly small amount ...
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