Learn more about startup with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Personalised product experiences
Your success as a Software-as-a-Service (SaaS) company is totally dependent on getting and keeping users in your product.
Traditional tactics will likely not help to scale your business quickly because they focus on engaging prospects and users outside of the product.
Your success depends on:
- Delivering personalised in-product customer experience which requires you to understand and have the ability to influence user behaviours inside your product.
- A new product-led go-to-market (GTM) strategy that guides marketing, sales, customer success, and product teams.
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How to Become a Customer-Experience-Focused Organization
- Show, Don’t Tell: Allow prospects to try a product that will improve the buying experience and give important behavioural data that can help to further personalise the experience.
- Use a customer lifecycle framework rather than a product lifecycle or...
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Implementing a Product-led Go-to-Market Strategy
To succeed with a product-led go-to-market (GTM) strategy, Software-as-a-Service (SaaS) companies must adapt their processes, tactics, and metrics to support a customer focus.
The following can help to establish a solid foundation for a new approach.
- Def...
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A Customer-Experience-Focused Organization
Software-as-a-service (SaaS) companies must understand the full customer lifecycle, unify customer data, and track their customers' personal journey through their products. This is only possible with a Product-Led Go-To-Market strategy.
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The Importance of Customer Experience
Delivering a personalized, in-product customer experience will be crucial for every Software-as-a-Service (SaaS) company.
It enables companies to build a competitive advantage and optimize how they drive revenue, customer acquisition cost (CAC) efficiency, renewals, and intell...
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