Implementing a Product-led Go-to-Market Strategy

To succeed with a product-led go-to-market (GTM) strategy, Software-as-a-Service (SaaS) companies must adapt their processes, tactics, and metrics to support a customer focus.

The following can help to establish a solid foundation for a new approach.  

• Define a new customer acquisition process.
• Drive customer acquisition and adoption with a product-led strategy.
• Product-led customer retention and expansion. Embrace organisation-wide accountability for customer success.
• Lay the groundwork for scalable, repeatable customer acquisition.