Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
What Makes A Really Good Email (RGE)
Really Good Emails (RGE) is a website that tries to capture the best emails in one place. It tries to showcase email design and resources on the web.
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MORE IDEAS ON THIS
Learn from Blue Apron
- Use an offer with clear copy and supporting CTA.
- Include tasty imagery to show your product in action.
- Create your own icons for an associated action instead of counting.
- Bottom navigation lets the offer be the main focus. If people need the links they wil...
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What A Good Email Looks like
- The email connects visual design with a good simple hierarchy.
- The content serves the customer more than the company.
- There is consistency across branding, website and app experience.
- The campaign uses best-in-class technol...
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The best emails - Airbnb
- Use short and sweet retention emails to get users back into a product.
- Don’t let their campaigns try to do everything at once.
- Try out and test new CTAs that are more descriptive.
- Make emails match up to branding and web/app experience.
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What Aspects Gets Critiqued About An RGE
- Subject Line
- Pre-header text
- Email Layout Patterns
- Images
- Typography
- Whitespace
- Mobile Optimization
- CTA Design
- Text CTA Ratio
- Video
- Animated GIFs (Does ...
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What we can learn from Code School
- Make sections of your email content shareable.
- One column emails work great on desktop and mobile. Single CSS buttons are the way to go. They focus the CTA and make it obvious what to do next.
- Shows brand has a customer support focus. Add a feedback section to the...
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No matter how many communication apps like Slack, Zoom, Teams, or Whatsapp come, the email will not go away anytime soon. We need to optimize our email experience, deleting spam and unwanted emails, while unsubscribing to newsletters that snatch your attention.
It is a good idea to clear a...
Who Needs to Use a VPS?
- A virtual private server is usually a good choice for growing websites that don't quite need the resources of a dedicated server.
- Shared hosting is a great place to start out when building a new website, especially if you aren't sure how much traffic you'll be dealing with or what ...
Email Campaigns
Email campaigns keep you directly tied to your audience. Use them to segment your audience, as described above, and use opt-in forms on your Kajabi website to allow users to sign up.
You can send emails that contain educational content, information about sales, discounts, ...
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