What Makes A Really Good Email (RGE) - Deepstash

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What Makes A Really Good Email (RGE)

What Makes A Really Good Email (RGE)

Really Good Emails (RGE) is a website that tries to capture the best emails in one place. It tries to showcase email design and resources on the web. 

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MORE IDEAS FROM THE SAME ARTICLE

  • The email connects visual design with a good simple hierarchy. 
  • The content serves the customer more than the company. 
  • There is consistency across branding, website and app experience. 
  • The campaign uses best-in-class technol...

  • Use short and sweet retention emails to get users back into a product. 
  • Don’t let their campaigns try to do everything at once. 
  • Try out and test new CTAs that are more descriptive. 
  • Make emails match up to branding and web/app experience. 

  • Make sections of your email content shareable. 
  • One column emails work great on desktop and mobile. Single CSS buttons are the way to go. They focus the CTA and make it obvious what to do next. 
  • Shows brand has a customer support focus. Add a feedback section to the...

  • Subject Line 
  • Pre-header text 
  • Email Layout Patterns 
  • Images 
  • Typography 
  • Whitespace 
  • Mobile Optimization 
  • CTA Design 
  • Text CTA Ratio 
  • Video 
  • Animated GIFs (Does ...

  • Use an offer with clear copy and supporting CTA. 
  • Include tasty imagery to show your product in action. 
  • Create your own icons for an associated action instead of counting.
  • Bottom navigation lets the offer be the main focus. If people need the links they wil...

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Welcome E-mail

The primary purpose of the welcome email is to confirm registration and welcome the new subscriber aboard. The welcome emails will show them the kind of company that you are. Moreover, it's the friendly message that will establish your relationship with them.

Welcome emails are critical to ...

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A transactional email is sent to a single contact, lead, or customer to help facilitate or follow up on a commercial action the user has taken with the company.

Examples of transactional emails include:

  • Order confirmations
  • An email delivering a content asset like a whitep...

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published 8 ideas

If you’ve been scratching your head, wondering about the meaning behind ‘transactional email’ or similar terms, this post is here to help! Find out what they are and how you may be able to use transactional emails for your agency or business.

0 Comments

We all instantly see through a "just checking in" email

A check-in is an indirect request for our time or attention, and we find ourselves wishing the sender had gotten straight to the point.


There is no one-size-fits-all alternative to "just checking in" and It’s not a new phrase you need but an entirely new strategy.

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