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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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“To truly transform our organizations and our way of working, we need to change our accounting systems, too.”
Innovation Accounting is a way of evaluating progress when all the metrics typically used in an established company (revenue, customers, ROI, market share) are effectively zero.
Innovation Accounting is not only a way for individual teams to report their progress and communicate in financi...
Use the dashboard to hold your team accountable. Simply ask this question: Which metrics are improving over time?
For example, a team that’s trying to prove they can charge a price premium for a new product might do an initial version where nobody is willing to buy, so revenue per customer ...
1. Come up with some initial metrics. These should be simple and actionable and should not have to be related to one another.
For example, a number of customers interviewed and their rating on identified struggles might be two starting metrics.
2. If you’re stuck on metrics, ask the...
Here’s an example of a Level 1 dashboard looking at the first experiment done by a team building a lemonade stand and hoping for hypergrowth through the use of drone delivery and premium ingredients down the road:
36 yr old product guy. Interested in meditation, product design and the future.
Recently learned about Innovation Accounting that's been recommended as the practice to adopt until thinking about metrics relevant to product-market fit.
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The BOFU stage is the end of the funnel, where content can help position your brand as superior to competitors, build trust and accelerate the purchase. The content you create should answ...
There are 3 levels of processing that inform the action a user does:
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